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Privacy Policy

Afternoon Tea Magazine
Last updated: 4 February 2026

Afternoon Tea Magazine (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, subscribe to our magazine, or interact with our services.

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Who We Are

Afternoon Tea Magazine is a business registered in Ireland.

Registered Address:
5 Fitzwilliam Square
Dublin 2
D02 R744
Ireland

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:
accounts@theafternoonteacollection.com

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What Personal Data We Collect

We may collect and process the following personal data:

  • Name

  • Email address

  • Billing address

  • Payment status and subscription details (e.g. subscription tier, renewal date)

  • Communications you send to us

We do not store or process full payment card details ourselves.

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How We Collect Your Data

We collect personal data when you:

  • Subscribe to our magazine or purchase a digital issue

  • Sign up for our newsletter

  • Enter competitions or promotions

  • Contact us via our website or email

  • Interact with our website (via cookies and analytics tools)

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Payments and Subscriptions

Payments for subscriptions and digital products are processed securely through trusted third-party payment providers such as:

  • Stripe

  • PayPal

  • GoCardless (where applicable)

These providers process your payment information in accordance with their own privacy policies and GDPR obligations. Afternoon Tea Magazine does not have access to or store your full payment card details.

We retain records of purchases and subscriptions for accounting, legal, and customer service purposes.

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Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:

  • Consent – where you have subscribed to newsletters or marketing communications

  • Contract – where processing is necessary to provide your subscription or digital purchase

  • Legitimate interests – to manage our business, respond to enquiries, and improve our services

  • Legal obligation – for accounting, tax, and regulatory compliance.

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How We Use Your Data

We use your personal data to:

  • Provide access to digital magazine issues and subscription content

  • Manage subscriptions, renewals, and customer accounts

  • Send welcome emails and subscription-related communications

  • Send marketing emails where you have opted in

  • Administer competitions and promotions

  • Respond to enquiries and customer support requests

  • Maintain business records and improve our services

You can unsubscribe from marketing emails at any time using the link provided in our emails.

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Data Sharing

We only share your personal data with trusted third parties where necessary to operate our business, including:

  • Wix – website hosting and content delivery

  • Mailchimp – email communications and newsletters

  • Payment processors (e.g. Stripe, PayPal) – to process payments securely

We do not sell, rent, or trade your personal data to third parties.

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Cookies and Analytics

Our website is hosted on Wix, which uses cookies and similar technologies to ensure website functionality, security, and performance.

Cookies may be used to:

  • Enable core website functionality

  • Analyse website traffic and usage

  • Improve user experience

  • subject to the cookie consent choices you make via our cookie banner, in accordance with Irish data protection guidance.

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You can manage or disable cookies through your browser settings. For more information, please refer to Wix’s Cookie Policy.

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For details on how we use cookies and how your consent is obtained, please see our Cookie Policy.

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Data Retention

We retain personal data only for as long as necessary:

  • Newsletter subscriber data is kept until you unsubscribe

  • Subscription and purchase records are retained for legal and accounting purposes

  • Contact enquiries are retained for up to 12 months

  • Competition-related data is retained only for the duration of the competition and any required follow-up.

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Your Data Protection Rights

Under GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the Data Protection Commission (Ireland)

To exercise any of these rights, please contact us at:
accounts@theafternoonteacollection.com

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Data Security

We use secure platforms and appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.

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Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from children.

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Governing Law

This Privacy Policy is governed by the laws of Ireland and complies with the General Data Protection Regulation (EU) 2016/679 (GDPR).

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Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Afternoon Tea Magazine
accounts@theafternoonteacollection.com
5 Fitzwilliam Square
Dublin 2
D02 R744
Ireland

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